Ariadne for Therapists: MCP server
Free marketing tools for therapists in private practice, available to any AI assistant or agent that speaks the Model Context Protocol.
Endpoint: https://therapists.ariadnemarketing.com/mcp
Transport: streamable HTTP · Auth: none · Cost: free
Registry name: com.ariadnemarketing/therapist-marketing
Ask your assistant things like "How findable is my practice on Google?" or "Write me a sample Google Business post from my website" and it can answer with real results instead of generic advice.
Tools
| Tool | What it does |
|---|---|
audit_practice_footprint |
Checks a practice's Google Business Profile and (optionally) its website, then returns a 0–100 setup score with prioritized, therapist-appropriate fixes: hours, photos, website link, page title, meta description, headings, local-business schema. Flags when Google's matched listing doesn't look like the practice you asked about. |
write_sample_google_post |
Reads a therapist's public practice homepage and writes one Google Business Profile "What's New" post (150–300 words) in that therapist's voice. Every post carries an AI-drafted disclosure and a reminder to review before posting. |
get_ariadne_overview |
Factual information about Ariadne: what it does, who it's for and not for, pricing, and its ethics and privacy rules. |
All three are read-only from the caller's point of view and never post anything anywhere.
Built for therapist ethics
- No client information. The tools only take a practice name, location, and website. Never send client names, session details, or anything about the people a therapist works with.
- No review solicitation. The audit never recommends asking therapy clients for reviews or testimonials; the ACA and APA ethics codes prohibit soliciting testimonials from clients.
- No outcome claims, no client stories in generated posts; calls to action point to the practice's own website.
- AI is disclosed. Sample posts are drafted with AI (Anthropic's Claude API) and labeled as such.
Connect
Claude (claude.ai and Claude Desktop): Settings → Connectors → Add custom connector → paste the endpoint URL.
Claude Code:
claude mcp add --transport http ariadne https://therapists.ariadnemarketing.com/mcp
ChatGPT: on plans that support custom MCP connectors, add a connector with the endpoint URL.
Cursor (.cursor/mcp.json):
{
"mcpServers": {
"ariadne": { "url": "https://therapists.ariadnemarketing.com/mcp" }
}
}
VS Code (.vscode/mcp.json):
{
"servers": {
"ariadne": { "type": "http", "url": "https://therapists.ariadnemarketing.com/mcp" }
}
}
Raw JSON-RPC:
curl -s https://therapists.ariadnemarketing.com/mcp \
-H 'Content-Type: application/json' \
-d '{"jsonrpc":"2.0","id":1,"method":"tools/call","params":{"name":"get_ariadne_overview","arguments":{}}}'
Limits
The tools are free, so they're rate-limited per caller:
- Audit: up to 3 different practices per week. Re-auditing the same practice returns the saved report.
- Sample post: 5 new posts per day; posts are cached per website for 30 days.
Limits come back as readable tool errors, so the assistant can explain them.
Privacy
The audit and sample-post tools read only public information (Google's business listing and the practice's public homepage). Requests are logged with a hashed caller IP for rate limiting. Full details: ariadnemarketing.com/privacy.
Source
This repo contains the server's MCP layer, mirrored from the Ariadne app (apps/therapists/server/ in our private monorepo):
src/route.ts HTTP transport: POST JSON-RPC, 202 for notifications, 405 for GET, CORS
src/mcp/protocol.ts JSON-RPC dispatch and protocol-version negotiation
src/mcp/tools.ts tool definitions and handlers
src/mcp/format.ts audit report formatting and listing-match checks
server.json MCP Registry metadata
plugin.json, mcp.json Agent Plugins manifest and server config (agent-plugins.org 1.1.0)
The audit and post generation themselves (#core/server/utils/publicTools) live in the app and are shared with the free tools on our website. Protocol versions supported: 2025-11-25, 2025-06-18, 2025-03-26, 2024-11-05.
About Ariadne
Ariadne is the marketing assistant built for therapists in private practice. It learns a therapist's voice from their own writing and drafts a week of marketing every Sunday: a Google Business post, a social post, Facebook group posts, referral-partner emails, and a monthly SEO blog post. Nothing posts without the therapist's approval. Built by Darla Grieco, LMHC, and Bryan Grieco.
Questions or problems: hello@ariadnemarketing.com or open an issue.
License
The code in this repository is MIT licensed. See LICENSE.