EdGEO

A free, local-first MCP toolkit for evidence-based SEO, GEO, and Google AI Search audits.

EdGEO gives compatible AI agents tools to inspect public website pages, crawl a bounded part of a site, analyze AI answers, and read a user's own Google Search Console data. It is a standalone open-source project. No EdGEO account, hosted EdGEO service, telemetry, or subscription is required.

An API answer is not the same as what a person sees in ChatGPT, Gemini, Google AI Overviews, or another consumer product. EdGEO reports the source and conditions for each observation and does not promise rankings.

What EdGEO can do

• Audit a page: inspect HTTP status and redirects, title and description, canonical and robots directives, headings, language, viewport, links, image alt text, Open Graph/Twitter metadata, hreflang, and parseable JSON-LD.
• Crawl a bounded site sample: visit up to 50 same-host pages, start from the requested URL and same-host sitemap URLs, observe robots.txt, apply crawl delay, and report page findings and crawl errors separately.
• Collect an AI answer: query an Ollama server on loopback or query the Gemini API after explicit consent. Returned observations include provider, model, prompt type, locale, timestamp, and limitations.
• Analyze and compare AI answers: analyze supplied or collected answers for literal brand mentions and domain citations. Compare answers only when prompt and recorded conditions match.
• Connect to Google Search Console: authorize the user's account with a read-only OAuth scope, list available properties, and query selected dates, dimensions, and search types.
• Import exported data: parse Search Console CSV/TSV locally, including common English and Indonesian headers, or summarize structured rows.

Install in an AI agent

After the npm package is published, install the local MCP server in selected clients with:

npx -y edgeo-mcp install --agent claude,codex,cursor,gemini

Until the npm package is available, you can bootstrap the installer from the public GitHub repository:

npx -y --package=github:edgarcia-id/edgeo edgeo-mcp install --agent claude,codex,cursor,gemini

The installer merges user-level settings, backs up JSON config files before editing them, and preserves unrelated server entries. Claude Code and Codex use their native CLI commands; Cursor and Gemini CLI use their user MCP configuration. Claude Code and Codex also receive an EdGEO skill. Restart or reload the selected clients after installation.

npx -y edgeo-mcp doctor
npx -y edgeo-mcp uninstall --agent claude,codex,cursor,gemini

The MCP server registers a prompt named edgeo. Hosts that expose MCP prompts as slash commands may show /edgeo; other hosts use their skill picker, prompt UI, or normal tool invocation. MCP does not define one slash-command syntax for every agent.

For direct/manual setup and supported host behavior, read Install and distribute EdGEO and agent install notes.

Search Console setup

Google Search Console API usage is free of charge and subject to Google's quotas. Each user connects their own Google account; EdGEO requests only the Search Console read-only scope. To connect, create a Google OAuth client of type Desktop app, enable the Search Console API in that Google Cloud project, and run:

npx -y edgeo-mcp search-console connect --client-id YOUR_DESKTOP_OAUTH_CLIENT_ID

The browser opens Google's consent screen and returns to a loopback callback on the same computer. The refresh token is stored in the user's local EdGEO data directory; set EDGEO_DATA_DIR to choose another directory. edgeo-mcp search-console status checks local setup and edgeo-mcp search-console disconnect revokes the saved grant and removes it.

See Google Search Console connection details for OAuth setup and data handling.

Model connections

• Ollama: local API requests go to 127.0.0.1:11434; no model API bill is added by EdGEO. Local hardware is required. A cloud-backed Ollama model may still transmit prompts externally.
• Gemini API: configure GEMINI_API_KEY in the MCP process environment. The tool requires consentToExternalRequest: true before sending a prompt. Some model tiers have free quotas; rates, availability, and data terms vary. Do not send confidential data unless the provider's terms and settings are acceptable.

Neither connector automatically performs consumer-app testing or web search. Returned answers have no assumed citations. See model connection details.

Requirements and local development

• Node.js 20.18.1 or later
• An agent that supports local stdio MCP for agent use

npm ci
npm test
npm run typecheck
npm start

npm start runs the local stdio MCP server. The server writes diagnostic messages to stderr and reserves stdout for MCP messages. npm test builds the TypeScript and exercises CSV parsing, visibility analysis, API request shaping, OAuth token refresh, installer config merging, SSRF rejection, and MCP initialization/tool discovery.

Method limits

• Page audits inspect server-returned HTML and headers. They do not render JavaScript, measure Core Web Vitals, verify indexing, or observe search rankings.
• Crawling is bounded to the exact hostname, obeys applicable robots.txt rules, and stops when robots.txt cannot be read.
• Search Console only reports fields and appearance labels returned by Google. EdGEO does not infer AI Overviews, AI Mode, or SGE from ordinary web search rows.
• Brand matching is literal and may need human entity review. A mention is not a positive description or recommendation; a citation does not prove support for a nearby claim.
• Comparisons are descriptive, not causal. Differences may reflect sampling, model updates, retrieval, account state, or unrecorded conditions.
• Search Console exports and API responses can omit anonymized queries or be truncated. A click, citation, or impression is not revenue or proof of a GEO effect.

Privacy and security

Page and crawl requests go directly to the public site selected by the user. EdGEO blocks local/private IP targets and pins validated DNS addresses. Supplied data and API results are processed locally and returned to the connected agent; the agent host may keep conversation or tool data under its own policies. Gemini prompts leave the computer only after an explicit tool consent flag. See privacy and data handling and security policy.

License

Apache-2.0. Commercial use and redistribution are permitted subject to the license and included attribution notices. See LICENSE and NOTICE.

Project status

The GitHub source is available on main. Local checks and hosted GitHub Actions have passed for Node.js 20, 22, and 24. The first npm release and MCP Registry listing are prepared but have not been published; agent-specific catalogs require separate submissions.